The choices you make will make a difference for your visitors, customers and followers
It’s quite difficult to get the general impression that visitors, customers, or followers have about a particular website, blog, offline office, or any business.
How do visitors feel about your business? Is there any difference in how you view life that also reflects in the image or brand of your business?
Do visitors see your business in a different light and on a different level than other people in your niche? Do you stand out, or have you also gotten relaxed doing the common things that are being practiced?
Do you go an extra mile to give visitors more value than your competitors do? Or do you just do the same things your competitors do?—And in your own case, just for fun?
It is quite common for people or businesses to copy what other outstanding businesses are doing
Although not a wrong practice, the common thing is for individuals or businesses to copy what pace-setters do.
If you want to be unique and stand out from the crowd, the best thing to do is to look at pace-setters for inspiration, but at the same time, still look out for your own unique path that can radiate uniqueness.
Visitors, customers, and followers are always looking for something that can add value to their lives—fortunately, or unfortunately, they feel much better if they get it at no cost
We’ve all had the feeling of being a customer who was searching for something, confused, frustrated, and thinking that nobody cared, not even the people we “follow”.
Many a time, visitors, customers, or followers need one form of help or advice or another. Sometimes visitors don’t even know exactly what they want until they see it among the products of your business.
Try your best to stand out—dare to be different!
If you take a good look at some individuals or businesses that are successful and have stood out, you’ll notice that their products or services are not much better than that of their competitors.
In fact, in many cases, their products or services could be inferior—but generally, the combination of their business and culture or image/brand makes them stand out.
Standing out can be discouraging if we don’t have a strong mindset. Why? Because it requires us to step outside our comfort zones. While stretching ourselves, if we are patient, zealous, and committed, we will reap great rewards or dividends!